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5 Best PR Agencies in Calgary That Make Local Brands Impossible to Ignore

Expertise - We picked PR companies that have proven experience in delivering successful media campaigns across multiple industries.  

Crisis Management - We looked for agencies skilled in handling PR crises. They also know how to minimize damage and restore public trust quickly.  

Media Connections - We prioritized agencies with established relationships with journalists, influencers, and local media outlets.

Reputation - We selected agencies known for protecting and enhancing brand reputation over time.

A college friend runs a pretty profitable mid-sized cafe downtown. When I asked him how he became successful, he said it was because he hired a top business consulting agency, as well as a premium PR firm.

He even told me a story of how they were almost canceled publicly. Apparently, their former social media manager posted an off-color joke that sparked outrage in the local community.

It’s a good thing the PR agency they hired was quick to issue a heartfelt apology and even made amends by offering discounts.

It goes to show that public relations is an important part of business. To that end, we rounded up the top PR companies in Calgary that’ll help put your business on the map!

How much do PR agencies charge in Calgary?

In Calgary, PR agencies charge anywhere from $2,000 to $10,000+ per month, depending on the scope of services and agency experience. Smaller firms may offer project-based pricing starting around $1,000 to $5,000.

1. CIPR Communications

cipr-communications-logo

Address: 8339 33 Ave NW

Phone: +1 855-702-1357
Business hours:

  • Mon – Fri: 9 AM–5 PM

Instagram

Website 

What started as a small husband-and-wife PR shop in 2010 has grown into a full-scale agency without losing its spark. So far, CIPR Communications has served over 450 clients from their two offices across Alberta.

They’re known for strategic PR services, which include a comprehensive action plan, media relations, and stakeholder engagement. 

Not only that, but they also offer reputation management to protect and enhance your most valuable asset. This is essential for keeping you in control of your narrative, especially in today’s digital age.

If you’re ready to check them out, you can schedule your free PR consultation to discuss your goals.

Just keep in mind that they specialize heavily in tourism, hospitality, and other service-based businesses. Brands or businesses that are in different industry sectors might need to go elsewhere.

Pros

  • Over 16 years of experience
  • Has served over 450 clients
  • Known for strategic PR services
  • Offers reputation management 
  • Free PR consultation

Cons

  • Limited specialization

Master of personal branding and a true PR expert

“Christina is a master of personal branding and a true PR expert. Her approach not only draws out your true passions but also ensures that the strategy she designs is both digestible and actionable. Christina genuinely cares about helping you develop your own unique brand. She never leaves you hanging, providing continued support every step of the way. As you start to execute and find your confidence online, Christina is not just a consultant; she becomes a genuine cheerleader. Her warmth and sincerity make her an exceptional guide in the world of personal branding.” — Amanda Bentley, Google Review

CIPR is one of the best choices I made for my business

“CIPR is one of the best choices I made for my business. They were able to effectively understand and meet the communication style of my business. We approach our campaigns gathering all expertise, and the results have shown month-over-month growth in customers and revenue.” — Ryan Roch, Google Review

2. Parker PR

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Address: 1122a Kensington Rd NW

Phone: +1 403-919-9452
Business hours:

  • Mon – Fri: 9 AM–5 PM

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Website 

Parker PR is a boutique public relations agency that has specialized in high-impact communication tactics since its founding in 2015.

Their reputation is backed by an impressive client roster, which includes Gucci, Ferrari, and Deloitte. We believe this demonstrates a deep understanding of luxury and corporate storytelling.

Case in point, they’re the go-to for media and influencer relations. They have direct access to top-tier media personalities, pro athletes, and public figures to help amplify your brand’s message.

Media training is provided as well. They can help sharpen your public speaking and interview techniques—perfect for those who need to stay on-message and maintain composure all the time.

Given the elite nature of their network, their services are known to be quite pricey.

Pros

  • Over 10 years of experience
  • Impressive client roster
  • Go-to for media and influencer relations
  • Provides media training

Cons

  • Pricey

PR is an organization that clearly loves what they do

“As our organization grew and our projects gained exposure, we looked to PARKER PR to assist with navigating events, media relations, and communication. Our situation was quite unique, and we did not have a slow transition into the public eye. All of the talented individuals who make up the remarkable team that is PARKER PR have been nothing but dedicated and accommodating in their commitment to helping us publicly communicate our mission, vision, and values in a clear and concise manner. PARKER PR is an organization that clearly loves what they do, and their enthusiasm towards our success has been evident in the quality of service they provide.” — Astra Group, Online Review

Helped us make a name for ourselves in the community

“For a brewery opening, we could not have asked for a better team to work with than the PARKER PR team. They created a lot of attention and buzz ahead of our opening, which made our events amazing and sought after. The professionalism, work ethic, and deeply rooted media and community network that PARKER PR provided were pivotal to our opening’s success. As a result of PARKER PR’s involvement, we are busy and have made a name for ourselves in the community.” — Tailgunner Brewing, Online Review

3. MODERNSPEAK

modernspeak-logo

Address: 409b 13 St NW

Phone: +1 403-991-4988
Business hours:

  • Mon – Thurs: 8:30 AM–4:30 PM

Instagram

Website 

MODERNSPEAK is a women-led digital PR agency that empowers businesses to connect with customers in authentic and impactful ways. Their track record is pretty impressive, with clients like Marriott International and Skechers.

What attracted their clients to them is their approach to digital public relations. They focus on aligning your brand story with current trends and media needs via tailored press releases.

The team also hosts influencer summits, where they handle everything: vetting, contracts, logistics, and content amplification. Basically, they’ll tap into high-impact social media figures to further promote your brand.

As for their forte, they mostly handle tourism PR, crafting innovative campaigns that feature destinations and hotels. Sadly, if you’re outside these sectors, you might want to check out other firms instead.

Pros

  • Impressive client list
  • Offers digital public relations
  • Hosts influencer summits
  • Niche in tourism PR

Cons

  • Limited industry sectors handled

Robust public relations plan with tons of unique ideas

“The team at MODERNSPEAK is an absolute pro! I’ve had an amazing experience working with them. Their team is highly skilled and professional, and they truly exceeded our expectations. I reached out to them for help with launching a new product, and they delivered robust content and a public relations plan with tons of unique ideas that perfectly captured the brand’s voice. They were also incredibly communicative throughout the entire process, always keeping me updated and ensuring that our needs were met. I would highly recommend Modernspeak to anyone looking for top-notch content creation and public relations services!”  — James Fraser, Google Review

Incredibly creative and brings unique ideas and solutions

“Working with MODERNSPEAK is incredible. It’s amazing to be on a team where you feel fully empowered to be the best version of yourself, and that truly cares about you outside of the workplace. These women are incredibly creative and bring such unique ideas and solutions to influencer marketing for both creators and brand clients. They have the ability to make anyone feel like a friend in a few short minutes, and it’s just so genuine. It’s made for collaborations and campaigns that are proven to have amazing ROI! Don’t hesitate to meet with the MODERNSPEAK team. As an agency, they are completely authentic and will be a genuine extension of your team, focused on doing the most to ensure your business is thriving.” — Shaniece MacNeill, Google Review

4. Worthington PR & Story Ltd

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Address: 720 11 Ave SW Suite 210

Phone: +1 403-585-2429
Business hours:

  • Mon – Fri: 9 AM–5 PM

Instagram

Website 

Since its launch in 2018, Worthington PR & Story Ltd has now tripled in size. This is not surprising since they’ve managed to garner notable clients like the University District of Calgary and Calgary Co-op.

They’re recognized experts in communications and PR strategy, offering out-of-the-box approaches to campaigns and projects. Basically, their goal is for your specific message to actually grab the public’s attention.

The squad also offers issue management services, helping brands navigate sensitive or high-pressure situations with poise.

What we really admire, however, is their Noble Arrow initiative—they make PR services significantly more accessible to non-profit organizations. This really sets them apart from purely profit-driven firms.

Because of their stellar reputation, expect their schedules to be almost always full. 

Pros

  • Over 8 years of experience
  • Has notable clients
  • Known for communications and PR
  • Offers issue management services
  • Has a Noble Arrow initiative

Cons

  • Might be hard to book

Understood and delivered the impact we wanted to have 

“Our recent hotel opening was a huge success thanks to Paula and her stellar team at Worthington PR. Their knowledge of the media and community landscape was key in curating the perfect guest list for the event. She and her team understood perfectly the impact we wanted to have, and they delivered. We cannot wait to work with them on another project!” — France-pro Savard, Google Review

Great to work with, clear and concise communication!

“I have been working with Worthington PR for a long time now. They are great to work with, clear and concise communication! Always a pleasure.” — Ryan Kostel, Google Review

5. WILD PR

wild-pr-logo

Address: Calgary

Phone: +1 403-835-0597
Business hours:

  • Mon – Thurs: 8 AM–4 PM

Instagram

Website 

WILD PR is an agency that works with brands not only in Calgary but across the globe. They’re actually known for their award-winning campaign for the Canadian National School Food Program.

When it comes to media relations, they have a wide network. In fact, they consistently secure coverage in major publications like CBC, Forbes, BNN Bloomberg, and HuffPost.

The team views finding the right influencers as the first step in telling a brand’s story. They believe that strategic alignment over simple follower counts is what makes their influencer campaigns so effective.

In addition to effectiveness, they’re also quite flexible—the team offers project-based and monthly retainers to suit different budget structures, which we appreciate.

Just keep in mind that their PR services are somewhat limited compared to other firms.

Pros

  • Had award-winning campaigns
  • Secures coverage in major publications
  • Known for influencer marketing
  • Offers project-based and monthly retainers

Cons

  • Somewhat limited range of PR services

Campaigns are strategic, and ideas are always so creative

“I love working with Erica and Kristen at Wild PR. Their campaigns are strategic, and the ideas are always so creative. They care deeply about their clients, and it shows in the work they do and the results they get. As a contractor, they are great to work with because they are organized and provide prompt feedback, making my job easy. Highly recommend them for all your PR and influencer marketing needs!” — Tori English, Google Review

Organized, efficient, and they have amazing connections

“I truly cannot recommend WILD enough. The team is incredibly professional, organized, and efficient, and they have amazing connections that can only be established through consistently providing top-tier service to each and every client. If you want to see results, partner with WILD.” — Sarah McNaughton, Google Review

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